Category: Business

5 Key Elements of an Effective Teaser Video

If you just want to get someone's attention before sharing a big offer or additional content with them, consider using a short yet powerful teaser video. These do not take much time to create and are frequently less expensive to produce than longer videos, so they give you an excellent opportunity for extra marketing in a budget-friendly way. Use These 5 Key Elements of Teaser Videos 1 – Keep it short. The ideal teaser video may be just 30...

What Does Your Payment Cover for Video Production?

When you order video production service from a professional company, your payment should cover everything to do with actually creating the video. Unfortunately, some people have the wrong idea about what else is included in their production package. Read on to learn more about what you get, what you do not get, and what you have to invest more in if you want the video to truly impact your business in a positive way. Everything You Pay For in Video...

How to Define Your Video Project Scope?

One of the important factors in determining budget and working with a professional video production services team is defining the scope of your overall project. This is often one of the first steps in the entire process. What does video project scope mean, anyway? Project scope involves the extensive planning that goes into determining what you actually want in the finished video and what you need from the commercial production company. This...

Three Questions to Ask for Video Budgeting

As soon as you decide that video marketing, corporate video, or the creation of e-learning content is part of your business plan, you have to start thinking about a budget. After all, professional-quality work does cost money, and you do not want to skimp out on weak or unattractive content. In order to define your own video budget, ask yourself the following three questions. What is the scope of this project? One single, short video to post on...

Social Media Marketing – How Many Videos to Post?

Before you even decide how much advertising video production you need for your social media marketing campaigns, first figure out which platform is the best for your message. After all, different demographics flock to separate sites. Once you finalize your plan, you then have to choose how many advertising video production projects you should start. There is no question that video is the hottest marketing medium in 2019, and it does not look like...

Expert Video Production Gives You Credibility

Even if video was not the most popular content type in the world of online marketing today, you would still want one or more videos to help you build your brand on the internet. What is it about video that makes people sit up and take notice over blog posts or even podcasts? Of course, moving images catch the eye much more quickly than text does. Video engages audiences more fully and can impart more information in a shorter amount of time with...

What a Professional Video Team Can Do for You?

When you want a polished, entertaining, informative, and effective video for marketing, product introductions, brand recognition, or any other reason, you should not trust it to just anyone. Always hire a professional video production expert in your region—Montreal or Toronto—if you want the best results possible. This holds true whether you simply want e-learning video production to train a new employee, advertising video production to help...

How Does Pricing for Video Production Work?

Every video production project I handle comes with its own unique price point. This is due to the dynamic nature of video production service needs and the many different characteristics that your video may have. For example, a 20-minute corporate video could cost less than a five-minute e-learning video production project. It all begins with a clear discussion about your needs and what you want the finished video to do for your company or...

Video Post-Production for a Polished Project

Well after the initial plans are made and the footage has been captured by video production specialists, the time has come for the post-production process. Some simply call this editing, but this term is a bit misleading as post-production includes an array of different activities to get the final video looking perfect and polished. 4 Steps to Editing a Professional Video What does video editing entail, anyway? A lot of different steps go into...

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