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Category: Business

How can you extend the life of “final” product videos and photos– to continually increase your business dollars and extend your reach?

Okay, so you’ve invested money to make a promotional video for your brand or your business. Now the work is done and you’ve posted your video on a variety of social media platforms. Following that, you get a couple of hundred thousand views, and thousands of likes and now the hoopla has died down. Has the “shelf life” for that project expired and now it’s done, finito, kaput? Of course not!!!If you are a service or product...

Appealing to different clients

Technology businessesThe technology arena is fast and ever-changing and its part of my job to constantly research the latest trends, mobile apps, equipment and platforms, etc… so I can help my clients by using the best resources to promote their products. My clients also need to understand how I use things such as data tracking, social media strategy, email management and sales funnels to give them a targeted and maximum reach.Academic...

My most successful video project to date

My most successful video project to date is a project that I did for popular food blogger and social media influencer – “Black Foodie” – Toronto’s Eden Hagos. I was asked to produce and edit three recipe-videos for all her social media platforms. The resulting videos were extremely well-received, racking up a huge amount of views and likes in a short period of time, as well as, immediate and valuable contract offers for “Black...

Can you guarantee that I will make money with your video or photo?

I can guarantee that I will give you a superior resource to give you greater reach, elevate your image and visibility and enhance your brand. I will create valuable visual sales tools to really “pack a punch” in the presentation of your product or your company. The most important question you need to ask is; do YOU know how to maximize a good sales resource and are you constantly researching and using better methods and platforms to sell your...

How to be a more successful creative entrepreneur?

Success is one of those words that has a myriad of definitions. I can ask a hundred people “How would you define success?” And I would get a hundred different answers. I had an interesting conversation a few weeks back with a colleague as to how social media has redefined “success”. We both agreed that, if you have a smart phone you can “appear” (with images and content) to be incredibly successful – even if you are not. Image and...

An Extensive Bank of Images That Can be Repurposed Again and Again

We are living in an age where; possessing the most amount of content is a key resource. We are constantly trying to appeal to new followers to generate more revenue. While each photo shoot will generate its own new share of images, there is almost always a need to add on more visual resources. Trying to cover all the bases (during each shoot) can be time consuming and expensive. So why not repurpose images from bank of pre-shot images and integrate...

The Power of Targeted Video for Your Video Content Marketing Strategy

The more I know about the background and origin of the business or the person, the better it helps me to produce more precisely targeted content. As a videographer, it is my job to create excitement and interest, by enhancing the image of a product, service or person. Before the production I meet with my client to discuss their objectives and goals for the production. The more I know about the background and origin of the business or the person,...

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