How can you extend the life of “final” product videos and photos– to continually increase your business dollars and extend your reach?

Okay, so you’ve invested money to make a promotional video for your brand or your business. Now the work is done and you’ve posted your video on a variety of social media platforms. Following that, you get a couple of hundred thousand views, and thousands of likes and now the hoopla has died down. Has the “shelf life” for that project expired and now it’s done, finito, kaput? Of course not!!! If you are a service or product industry,...

Appealing to different clients

Technology businesses The technology arena is fast and ever-changing and its part of my job to constantly research the latest trends, aps, equipment and platforms, etc… so I can help my clients by using the best resources to promote their products. My clients also need to understand how I use things such as data tracking, social media strategy, email management and sales funnels to give them a targeted and maximum reach. Academic...

My most successful video project to date

My most successful video project to date is a project that I did for popular food blogger and social media influencer – “Black Foodie” – Toronto’s Eden Hagos. I was asked to produce and edit three recipe-videos for all her social media platforms. The resulting videos were extremely well-received, racking up a huge amount of views and likes in a short period of time, as well as, immediate and valuable contract offers for “Black...