Create an Efficient Video Production Schedule

When you decide to use a professional videographer and editing team to create marketing, educational, or entertaining content for your company or organization, it makes sense to create schedule before you start. This could match a real or self-imposed deadline, or simply exist to make sure you align all your other efforts with the video project. After all, videos exist in conjunction with many other types of activities you can do to benefit your...

Triumph Over Fear to Produce a Great Brand Video

One of the biggest roadblocks during the video production process comes from fear and anxiety. If you are going to do the voices or any of the presentation in the video, being exceptionally nervous can get in the way of delivering a smooth performance. These are several important things to remember to keep you on track. Everyone Makes Mistakes One of the universal truths of life is that everyone makes a mistake occasionally. Once you understand...

Seven Vital Video-Shooting Tips for a Pro Project

Shooting a professional-quality video project requires many different elements all included at the best possible level. If you get these all correct, you are sure to have a higher-quality video for whatever purpose you desire. Clothing – Wear clothing appropriate for the brand or position you represent. This could be anything from a three-piece suit to a funny costume to a printed T-shirt with the name of your organization. Hair – Be neat...

Do You Need to Be a Professional Speaker to Represent Your Brand?

Companies with large budgets for marketing frequently hire an actor or spokesperson to read their prepared script or adlib about a certain product, service, or piece of information. These people are trained professionals who have learned how to sound great, speak smoothly, and avoid all the ums, ehs and ahs that may make your video sound less than polished. However, if you intend to invest in video ads with a smaller budget, or you simply want a more...

The Power of Video for Public Relations

Public relations has a lot to do with how your targeted consumer base or client type sees your company or organization. This involves things like brand recognition and reputation management. It should be abundantly clear by now that video is one of the most powerful types of marketing and connection with customers and clients that exists today. In the realm of improving public relations, it is a veritable powerhouse of possibility. Increase...

Planning Tips for Video Storytelling

You want to tell your brand story, and have decided that a professional-quality video is the perfect way to make that happen. After all, you know how powerful marketing videos can be. The first step to any campaign is planning it successfully. These tips will help you figure out exactly what you need to do to get the best finished result possible. 1 – Create the Story First Every good video story is written before it is produced. What does...

B-Roll: What Is It and Why Is It Important?

The video production industry has a lot of unique jargon and terminology that the average business owner or marketing manager may not know. One such term is "B-roll." This word harkens back to the days when film was actually rolled up on a big spool instead of stored digitally on a tiny memory card or directly uploaded to the internet or onto a hard drive of the cloud. Even before you learn what B-roll is, it’s important to understand that it is...

How Does a Behind-the-Scenes Video Help Your Brand?

In this modern era of connectivity and information, people want a more personal connection to the brands they do business with. This makes video a very powerful medium because you can speak directly with your target audience and forge a more direct link. One of the best ways to do this is with a behind-the-scenes video. Behind the Scenes of What? If you run a business with a physical location, it makes sense to organize some type of video that...

Your Wants vs. Viewer Wants: Which One Is Best?

People who are already interested in your brand may have particular ideas about what videos they want to see next. Some may want you to describe a particular type of product or teach them how to use a certain new program. However, although it is a good idea to cater to the desires of your target audience, their ideas may not be as beneficial to your company as the ones you already have. Frequently repeated phrases like "The customer is always...