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The Power of Video for Public Relations

Public relations has a lot to do with how your targeted consumer base or client type sees your company or organization. This involves things like brand recognition and reputation management. It should be abundantly clear by now th...

Planning Tips for Video Storytelling

You want to tell your brand story, and have decided that a professional-quality video is the perfect way to make that happen. After all, you know how powerful marketing videos can be. The first step to any campaign is planning it ...

B-Roll: What Is It and Why Is It Important?

The video production industry has a lot of unique jargon and terminology that the average business owner or marketing manager may not know. One such term is "B-roll." This word harkens back to the days when film was actually rolle...

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