Determining the Number of Advertising Video Productions for Social Media Campaigns

Before you even decide how much advertising video production you need for your social media marketing campaigns, first figure out which platform is the best for your message. After all, different demographics flock to separate sites. Once you finalize your plan, you then have to choose how many advertising video production projects you should start. There is no question that video is the hottest marketing medium in 2019, and it does not look like that will slow down anytime soon.

When it comes to deciding how many videos to post during one marketing campaign, there is no definitive answer. While some people may say, “The more, the better!” that is not always true. After all, you want your entire audience of followers and fans to see one video and experience it fully before they are inundated with more. Also, your budget comes into play. How many professional-quality website video production projects can you afford?

In order to make the most of your video posting, come up with a plan first, and consider working in series instead of individual posts. A series of three or more videos may attract more attention and give more information to an eager group of people who want to hear more from you. Should you post three videos every week? If you can afford it, why not? However, keep them short and to-the-point so people do not begin to see your brand as overbearing or too “in your face” with your advertising message.

If you ask “How many videos should I post?” you are unlikely to get a straight answer. Some experts say that two or three is perfect. Others say one is fine, while still more suggest posting as many as you can. The most important thing to remember is that you should stick to a schedule and make every one a polished video production.