Now that you have an understanding of how important video is for marketing in these modern times, you undoubtedly want to get started. Do not make the mistake of skimping on video production by doing it yourself, however, if you do not have an expert videographer on your staff. There are six very real and very important advantages of using a professional video production company. Invest in your future by choosing the best available in Montreal and the surrounding areas. 1 – No Investment in Gear or Equipment Creating professional-quality marketing or company-used videos on your own would take a large initial investment in everything from cameras to lighting gear. When you hire an expert videographer and editing services from a professional company, all you have to pay for is their time and skills. This definitely minimizes the cost in the long run. 2 – Higher Video Quality Some people have the erroneous idea that a video they take with their phone is just as good as a professional project. If you want to impress a targeted consumer group or existing customers and clients, always opt for the best quality possible. You’ll only find that with established and successful Montréal video service production companies. 3 – Total Customization Options Do not limit how you express your brand story or offers by using a limited video creation or editing program. Instead, enjoy complete custom capabilities with the systems used by specialists. They have studied, trained, and practiced their craft so they understand the industry and everything that goes into making a quality video. 4 – Get the Best Aspect Ratio Every different platform for displaying and sharing a video requires a unique aspect ratio and resolution. When you invest in pro-level production, they know exactly what to give you to suit your particular needs. This increases the clarity and engagement of every piece of content you share. 5 – Included YouTube, Facebook, and Instagram Covers If you want people to watch your video, you need an enticing cover image to grab their attention quickly. Do not trust your marketing efforts to just any boring frame or a random stock photo. A professional video production company delivers the complete package that allows you to get more leads than ever before. The combination of video and social media can create a marketing powerhouse that will propel your company or organization to the top of the industry lists. 6 – Get Different Videos for Various Platforms While the video is one of the most powerful marketing formats on the internet today, you cannot simply post one on your website and expect great things to happen. Instead, share them on YouTube, all of your social media platforms, your site and blog, and directly with people through other electronic forms of communication. For best results, have a different video or style created for each one. These should still follow your brand identity closely and share the best message to entice your audience to click, subscribe, or buy.