VideoShopping primarily focuses on video advertising and digital marketing campaigns, helping brands create promotional video content designed for online marketing channels. Their services often center around producing advertising-focused videos intended for digital distribution, paid media campaigns, and e-commerce promotion.

BERNARDSON provides a broader visual production framework that combines cinematic video production with commercial photography and strategic visual marketing development. In addition to producing marketing videos, BERNARDSON works with organizations to develop integrated visual campaigns that may include product photography, brand storytelling videos, recruitment content, and social media marketing assets. This approach allows businesses to create a cohesive visual identity across multiple platforms rather than relying on a single advertising video.

Yes. Many productions with BERNARDSON include both photography and video captured during the same production schedule.

For example, during the filming of a promotional video or executive interview, the production team may also capture corporate headshots, product photography, and marketing imagery. Producing both formats simultaneously helps maintain consistent visual style, lighting, and brand identity across all marketing materials while reducing scheduling complexity and production costs.

Traditional studios shoot content in one format and expect you to adapt it for different platforms. This leads to cropped Instagram posts, awkward TikTok videos, and underperforming content.

We plan multi-platform optimization from the start. We shoot vertical (9:16 for Instagram Stories/TikTok), square (1:1 for Instagram feed), and widescreen (16:9 for YouTube/LinkedIn) simultaneously during production. Each platform gets content designed specifically for its format and audience behavior, typically increasing engagement rates 40-60% compared to repurposed content.