ALTERNATIVE to Video City Productions IN Philadelphia |video production

Video Production + commercial Photography +
Strategic Results

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Video City Productions is a Philadelphia-based video production company specializing in corporate video, commercial video, podcasting, and greenscreen production. With roots dating back to 1982, the company has evolved into a full-service production studio offering a wide range of services including brand films, testimonials, product launches, livestreaming, and educational content.

Their approach focuses heavily on strategy-driven filmmaking, combining storytelling with business objectives to create videos that drive engagement and deliver measurable results. Video City Productions emphasizes collaboration, working closely with clients to align content with marketing goals while maintaining an efficient and structured production process.

The company also stands out for its in-house greenscreen studio, podcast production capabilities, and corporate video expertise, making it a strong choice for organizations looking to produce consistent video content at scale.

While Video City Productions provides a video-first production model, many brands today require a more integrated approach that combines cinematic video production with commercial photography and full campaign execution.

Bernardson offers a complete visual production solution, delivering both high-end video and commercial photography designed for modern marketing campaigns, branding, and digital growth.

What Makes Bernardson Different

Video + Photography Integration

We combine cinema-grade video production with professional photography. Get brand films, product demos, training videos, social media content, corporate headshots, and event coverage from one team with seamless visual consistency across all deliverables.

Multi-Platform Content Strategy

We create platform-native content from day one. Every production includes vertical video for Instagram/TikTok, square for feeds, widescreen for YouTube, and optimized photography for each channel. Engagement rates typically increase 40-60% compared to repurposed content.

Trilingual Production Capabilities

Native production in English, French, and Spanish with offices across Montreal, Toronto, and Puerto Rico. Culturally authentic content with native-speaking crews and talent, not translations. Perfect for reaching Quebec, Canadian, and international markets.

Strategic ROI Approach

We start with business objectives, not cameras. Our process includes audience analysis, platform strategy, and performance tracking. Content becomes a measurable growth driver with clear ROI reporting and ongoing optimization.

Comprehensive Training & Educational Content

Beyond marketing content, we specialize in employee onboarding, e-learning modules, compliance training, and LMS-compatible educational videos. Professional instructional design that traditional photography studios don’t offer.

Partnership Model with Ongoing Support

We partner throughout the entire content lifecycle from strategy through distribution and performance optimization. You gain a visual content partner invested in long-term success with sustainable programs that evolve with your business.

Comprehensive Services Comparison

Both Video City Productions and Bernardson deliver exceptional quality, but with different scopes. Here’s how our services compare:

Service Category

Video City Productions

Bernardson

Corporate Video Production

Strong focus on corporate storytelling including CEO profiles, testimonials, and company culture videos.

Produces cinematic corporate videos designed for branding, recruitment, and marketing campaigns.

Commercial Video Production

Offers TV commercials, product launches, and video ads with strategic storytelling.

Creates high-end commercial campaigns with cinematic visuals and integrated marketing strategy.

Video Marketing Content

Focuses on video as the primary marketing tool.

Produces marketing videos and brand storytelling content designed to increase audience engagement and brand awareness.

Podcast & Greenscreen Services

 

Provides podcast studios, greenscreen production, and livestream capabilities.

Focuses on high-end video production and branded content rather than studio-based services.

Social Media Content

Personal event media used for sharing memories

launch campaigns, pitch-ready visuals, development storytellingStrategic paid advertising video and content production

Commercial Photography

Primarily focuses on video production services.

Commercial photography including brand imagery, product photography, corporate portraits, and advertising visuals.

Content Strategy

Video production focused on individual projects.

Strategic visual content planning designed to support long-term marketing goals.

When to Choose Bernardson

Bernardson is the ideal choice when your visual content needs extend beyond photography alone:

 

USE CASE #1

You Need Both Photo and Video

Example: You’re launching a product line and need professional photography for e-commerce plus demo videos for social media and YouTube.

Bernardson Approach

We shoot both simultaneously with coordinated lighting and styling. One production day delivers complete assets optimized for all platforms.

USE CASE #2

You're Building a Content Program

Example: You need regular content including monthly social videos, quarterly updates, annual conference coverage, and ongoing team headshots.

Bernardson Approach

We establish a partnership with predictable workflows and content calendars. Our team understands your brand deeply and delivers consistently.

USE CASE #3

You Need Multilingual Content

Example: You’re expanding to French-speaking Quebec markets or Spanish-speaking international markets and need authentic multilingual content.

.

Bernardson Approach

Native production in English, French, and Spanish with culturally appropriate messaging and talent. Authentic content for each market, not translations.

Quick Comparison at a Glance

Criteria

Video City Productions

Bernardson

Primary Focus

Corporate and commercial video production

Full-service video production + photography

Ideal For

Corporate and commercial video production

Businesses needing comprehensive visual content programs across video and photo

Service Model 

Corporate video, commercials, podcasts, greenscreen

Custom, strategy-led

Event Coverage

Photography sessions

Video and photography coverage

Multi-Platform Capabilities

Media primarily for personal memories and events

Platform-native video and photo (Instagram, TikTok, YouTube, LinkedIn optimization)

 

Typical Turnaround 

Photo selection immediately, retouched images within 3 business days

Video: 5-10 days; Photography: 3-5 days; Rush available

Content Strategy 

Video-first content

 Strategic visual content planning

Best For

Corporate video and ongoing content creation

Brand marketing, product launches, training programs, multi-platform content, ongoing partnerships

Why Philadelphia Businesses Trust Bernardson

Strategic First

Business objectives drive creative decisions. We align content with your goals and KPIs for measurable results.

Data-Driven Creative

 Analytics inform every decision. We track performance and optimize with clear ROI reporting.

Multi-Platform Mastery

Platform-native content for every channel. Vertical for Instagram, square for feeds, widescreen for YouTube.

True Partnership

End-to-end support from strategy through distribution. Ongoing relationships focused on long-term success.

Agile Production

Fast turnarounds without sacrificing quality. Flexible approach responding quickly to trends and business needs.

Proven Track Record

11 years serving startups to Fortune 500. Viral success (25M views), TV production, diverse portfolio.

Frequently Asked Questions

How does Bernardson compare to Video City Productions?

Video City Productions focuses primarily on corporate and commercial video production. Their work often includes creating videos for businesses such as promotional content, corporate communications, commercials, and other video-driven projects. These productions are typically centered around video as the main medium for communication and marketing.

Bernardson offers a full-service production approach that combines cinematic video production with professional commercial photography for marketing campaigns and brand storytelling. While video production remains a key component, Bernardson frequently works with businesses to create integrated visual campaigns that include both photography and video assets designed for modern digital marketing.

Does Bernardson offer corporate video production?

Yes. Bernardson produces a wide range of corporate video content designed to support marketing initiatives, brand storytelling, and internal communication. These productions may include brand films that communicate a company’s identity and mission, recruitment videos that help attract talent, promotional videos that highlight products or services, and internal communication videos used for training or company updates.

Corporate video projects often combine interviews, cinematic visuals, workplace footage, and narrative storytelling techniques to create engaging and professional content. Businesses use these videos to communicate effectively with both external audiences and internal teams.

 

What makes Bernardson's multi-platform approach different?

Traditional studios shoot content in one format and expect you to adapt it for different platforms. This leads to cropped Instagram posts, awkward TikTok videos, and underperforming content.

We plan multi-platform optimization from the start. We shoot vertical (9:16 for Instagram Stories/TikTok), square (1:1 for Instagram feed), and widescreen (16:9 for YouTube/LinkedIn) simultaneously during production. Each platform gets content designed specifically for its format and audience behavior, typically increasing engagement rates 40-60% compared to repurposed content.

READY TO CREATE VISUAL CONTENT THAT PERFORMS?

Let’s build photography and video content designed for real business outcomes: brand growth, engagement, and measurable ROI across every platform.

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BERNARDSON

Visual Communication

PROFESSIONAL VIDEO AND PHOTO PRODUCTION SERVICES

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