Cinematic Video Production + Photography + Strategic Content
Sinematic is recognized as one of the award-winning TV commercial production companies in New York City, known for producing cinematic television commercials and advertising campaigns for global brands, agencies, and corporate clients. Their work focuses heavily on high-end commercial production, using cinematic cameras, professional film crews, and advanced production techniques to create visually striking campaigns for television and digital advertising.
While Sinematic specializes primarily in TV commercial production and large-scale advertising campaigns, many organizations today need a broader creative partner capable of delivering not only commercials but also corporate videos, photography, internal communications content, and ongoing marketing assets across multiple platforms.
Bernardson provides a comprehensive alternative by combining cinematic video production, commercial photography, and long-term content strategy into one integrated service. We work with brands that need consistent, high-quality visual content across advertising, corporate communications, social media, recruitment, and brand storytelling. Our approach ensures that every piece of content contributes to measurable business growth and a cohesive brand identity across all channels.
What Makes Bernardson Different
Video + Photography Integration
We combine cinema-grade video production with professional photography. Get brand films, product demos, training videos, social media content, corporate headshots, and event coverage from one team with seamless visual consistency across all deliverables.
Multi-Platform Content Strategy
We create platform-native content from day one. Every production includes vertical video for Instagram/TikTok, square for feeds, widescreen for YouTube, and optimized photography for each channel. Engagement rates typically increase 40-60% compared to repurposed content.
Trilingual Production Capabilities
Native production in English, French, and Spanish with offices across Montreal, Toronto, and Puerto Rico. Culturally authentic content with native-speaking crews and talent, not translations. Perfect for reaching Quebec, Canadian, and international markets.
Strategic ROI Approach
We start with business objectives, not cameras. Our process includes audience analysis, platform strategy, and performance tracking. Content becomes a measurable growth driver with clear ROI reporting and ongoing optimization.
Comprehensive Training & Educational Content
Beyond marketing content, we specialize in employee onboarding, e-learning modules, compliance training, and LMS-compatible educational videos. Professional instructional design that traditional photography studios don’t offer.
Partnership Model with Ongoing Support
We partner throughout the entire content lifecycle from strategy through distribution and performance optimization. You gain a visual content partner invested in long-term success with sustainable programs that evolve with your business.
Comprehensive Services Comparison
Both SINEMATIC and Bernardson deliver exceptional quality, but with different scopes. Here’s how our services compare:
Service Category
SINEMATIC
Bernardson
TV & Commercial Production
High-end television commercials, cinematic advertising campaigns, and agency-level production for global brands.
Cinematic commercials, branded campaigns, and advertising content supported by photography, digital marketing assets, and long-term content strategy.
Corporate Video Production
Primarily commercial-focused production with some corporate campaign work.
Corporate storytelling, executive messaging, recruitment videos, training content, and internal communications designed for business growth.
Photography
Primarily focused on video and TV commercial production.
Corporate headshots + product photography + lifestyle + advertising
Pre-Production & Creative Development
Scriptwriting, casting, location scouting, and production design for commercials.
Creative direction, scripting, campaign strategy, visual branding consultation, and long-term content planning.
Social Media Content
Social media content supporting advertising campaigns.
Full social media content production including reels, short-form videos, photography, and ongoing monthly content creation strategies.
Strategic Planning
Production-focused
Full pre-production strategy + distribution planning
When to Choose Bernardson
Bernardson is the ideal choice when your visual content needs extend beyond photography alone:
USE CASE #1
You Need Both Photo and Video
Example: You’re launching a product line and need professional photography for e-commerce plus demo videos for social media and YouTube.
Bernardson Approach
We shoot both simultaneously with coordinated lighting and styling. One production day delivers complete assets optimized for all platforms.
USE CASE #2
You're Building a Content Program
Example: You need regular content including monthly social videos, quarterly updates, annual conference coverage, and ongoing team headshots.
Bernardson Approach
We establish a partnership with predictable workflows and content calendars. Our team understands your brand deeply and delivers consistently.
USE CASE #3
You Need Multilingual Content
Example: You’re expanding to French-speaking Quebec markets or Spanish-speaking international markets and need authentic multilingual content.
.
Bernardson Approach
Native production in English, French, and Spanish with culturally appropriate messaging and talent. Authentic content for each market, not translations.
Quick Comparison at a Glance
Criteria
SINEMATIC
Bernardson
Primary Focus
TV commercial and advertising production
Full-service video production + photography
Ideal For
Couples, event organizers
Businesses needing comprehensive visual content programs across video and photo
Services Offered
Commercials, TV ads, social media content, cinematic production
Video production + photography + animation + strategic planning
Approach
Campaign-based commercial production
Strategic partner focused on ROI and business goals
Multi-Platform Capabilities
Cinematic TV and digital advertising videos
Platform-native video and photo (Instagram, TikTok, YouTube, LinkedIn optimization)
Typical Turnaround
Photo selection immediately, retouched images within 3 business days
Video: 5-10 days; Photography: 3-5 days; Rush available
Analytics & Reporting
Not emphasized
Built-in performance tracking, ROI measurement, optimization recommendations
Post-Delivery Support
Image retouching and client galleries
Ongoing optimization, distribution strategy, content repurposing, archive management
Best For
Brands and agencies needing high-end TV commercial production
Brand marketing, product launches, training programs, multi-platform content, ongoing partnerships
Why new york Businesses Trust Bernardson
Strategic First
Business objectives drive creative decisions. We align content with your goals and KPIs for measurable results.
Data-Driven Creative
Analytics inform every decision. We track performance and optimize with clear ROI reporting.
Multi-Platform Mastery
Platform-native content for every channel. Vertical for Instagram, square for feeds, widescreen for YouTube.
True Partnership
End-to-end support from strategy through distribution. Ongoing relationships focused on long-term success.
Agile Production
Fast turnarounds without sacrificing quality. Flexible approach responding quickly to trends and business needs.
Proven Track Record
11 years serving startups to Fortune 500. Viral success (25M views), TV production, diverse portfolio.
Frequently Asked Questions
How is Bernardson different from Sinematic?
Sinematic focuses primarily on cinematic TV commercial production and advertising campaigns. Bernardson provides a broader creative partnership that includes video production, photography, corporate communications, and ongoing content creation for businesses seeking consistent visual branding.
Does Bernardson produce high-end commercials like Sinematic?
Yes. Bernardson produces cinematic commercials and branded campaigns similar to Sinematic. However, we also provide photography, internal communications content, and long-term marketing support to ensure consistent brand storytelling across all channels.
What makes Bernardson's multi-platform approach different?
Traditional studios shoot content in one format and expect you to adapt it for different platforms. This leads to cropped Instagram posts, awkward TikTok videos, and underperforming content.
We plan multi-platform optimization from the start. We shoot vertical (9:16 for Instagram Stories/TikTok), square (1:1 for Instagram feed), and widescreen (16:9 for YouTube/LinkedIn) simultaneously during production. Each platform gets content designed specifically for its format and audience behavior, typically increasing engagement rates 40-60% compared to repurposed content.
READY TO CREATE VISUAL CONTENT THAT PERFORMS?
Let’s build photography and video content designed for real business outcomes: brand growth, engagement, and measurable ROI across every platform.
