Cinematic Brand Video + Commercial Photography
Click Play Films has built a strong reputation as a creative commercial video production and film company producing corporate videos, commercials, documentaries and branded entertainment content. Their team delivers emotionally driven storytelling and production services for brands, agencies and entertainment clients across the United States.
Many companies today require more than standalone video production. Modern brands need coordinated photography, ongoing social media content, campaign visuals, and strategic production planning that supports marketing and growth across multiple platforms.
Bernardson provides a comprehensive visual content solution combining cinematic video production, commercial photography and strategic creative direction. We help brands produce high-impact campaigns, social media content, corporate videos and advertising visuals designed to perform across platforms and deliver measurable business results.
What Makes Bernardson Different
Video + Photography Integration
We combine cinema-grade video production with professional photography. Get brand films, product demos, training videos, social media content, corporate headshots, and event coverage from one team with seamless visual consistency across all deliverables.
Multi-Platform Content Strategy
We create platform-native content from day one. Every production includes vertical video for Instagram/TikTok, square for feeds, widescreen for YouTube, and optimized photography for each channel. Engagement rates typically increase 40-60% compared to repurposed content.
Trilingual Production Capabilities
Native production in English, French, and Spanish with offices across Montreal, Toronto, and Puerto Rico. Culturally authentic content with native-speaking crews and talent, not translations. Perfect for reaching Quebec, Canadian, and international markets.
Strategic ROI Approach
We start with business objectives, not cameras. Our process includes audience analysis, platform strategy, and performance tracking. Content becomes a measurable growth driver with clear ROI reporting and ongoing optimization.
Comprehensive Training & Educational Content
Beyond marketing content, we specialize in employee onboarding, e-learning modules, compliance training, and LMS-compatible educational videos. Professional instructional design that traditional photography studios don’t offer.
Partnership Model with Ongoing Support
We partner throughout the entire content lifecycle from strategy through distribution and performance optimization. You gain a visual content partner invested in long-term success with sustainable programs that evolve with your business.
Comprehensive Services Comparison
Both Click Play Films and Bernardson deliver exceptional quality, but with different scopes. Here’s how our services compare:
Service Category
Click Play Films
Bernardson
Commercial & Corporate Video
Corporate videos, commercials, film and TV production
Cinematic brand films + corporate video + marketing campaigns + advertising content
Commercial Photography
Event, fashion and general photography
Commercial, advertising and campaign photography
Brand Storytelling
Story-driven commercial and film production
Brand storytelling + campaign strategy + marketing-focused visuals
Animation & Motion Graphics
Animation and motion graphics services
Motion graphics + ad creatives + branded animation + campaign visuals
Event & Live Production
Event coverage and live streaming available
Multi-camera video + photography + live streaming + promotional edits
Social Media Content
Photography for social media use
Platform-optimized video (Reels, TikTok, YouTube Shorts) + photography + content strategy + performance tracking (Vertical Video Ready)
Documentary & Storytelling
Photojournalism background, editorial reports, narrative photography
Long-form documentaries + mini-docs + behind-the-scenes features + photo essays (Cinema-Grade Video)
When to Choose Bernardson
Bernardson is the ideal choice when your visual content needs extend beyond photography alone:
USE CASE #1
You Need Both Photo and Video
Example: You’re launching a product line and need professional photography for e-commerce plus demo videos for social media and YouTube.
Bernardson Approach
We shoot both simultaneously with coordinated lighting and styling. One production day delivers complete assets optimized for all platforms.
USE CASE #2
You're Building a Content Program
Example: You need regular content including monthly social videos, quarterly updates, annual conference coverage, and ongoing team headshots.
Bernardson Approach
We establish a partnership with predictable workflows and content calendars. Our team understands your brand deeply and delivers consistently.
USE CASE #3
You Need Multilingual Content
Example: You’re expanding to French-speaking Quebec markets or Spanish-speaking international markets and need authentic multilingual content.
.
Bernardson Approach
Native production in English, French, and Spanish with culturally appropriate messaging and talent. Authentic content for each market, not translations.
Quick Comparison at a Glance
Criteria
Click Play Films
Bernardson
Primary Focus
Commercial video and film production
Full-service video production + photography
Ideal For
Brands needing video and film production
Businesses needing comprehensive visual content programs across video and photo
Services Offered
Video production, commercials, film and animation
Video production + photography + animation + strategic planning
Approach
Story-driven production company
Strategic partner focused on ROI and business goals
Multi-Platform Capabilities
Video production for digital and broadcast
Platform-native video and photo (Instagram, TikTok, YouTube, LinkedIn optimization)
Typical Turnaround
Project-based production timelines
Video: 5-10 days; Photography: 3-5 days; Rush available
Best For
Commercial and film production projects
Brand marketing, product launches, training programs, multi-platform content, ongoing partnerships
Why New York Businesses Trust Bernardson
Strategic First
Business objectives drive creative decisions. We align content with your goals and KPIs for measurable results.
Data-Driven Creative
Analytics inform every decision. We track performance and optimize with clear ROI reporting.
Multi-Platform Mastery
Platform-native content for every channel. Vertical for Instagram, square for feeds, widescreen for YouTube.
True Partnership
End-to-end support from strategy through distribution. Ongoing relationships focused on long-term success.
Agile Production
Fast turnarounds without sacrificing quality. Flexible approach responding quickly to trends and business needs.
Proven Track Record
11 years serving startups to Fortune 500. Viral success (25M views), TV production, diverse portfolio.
Frequently Asked Questions
How is BERNARDSON different from Click Play Films?
Click Play Films is primarily known for its focus on commercial video and film production, offering services centered around video creation for brands, commercials, and media projects. Their work often emphasizes video-based storytelling and production for advertising or entertainment purposes. This can be ideal for companies looking specifically for video production without the need for broader visual campaign services.
BERNARDSON provides a more comprehensive, full-service visual production approach. In addition to cinematic video production, BERNARDSON offers commercial photography, campaign development, brand storytelling, and marketing-focused content creation designed to support business growth. Rather than treating video as a standalone deliverable, BERNARDSON integrates photography and video into cohesive campaigns that maintain consistent branding across websites, social media, and advertising channels.
This integrated approach ensures that brands receive a complete set of visual assets aligned with their marketing strategy, making BERNARDSON particularly suitable for companies seeking long-term content creation and premium campaign visuals.
Does BERNARDSON offer both photography and video production?
Yes. BERNARDSON provides commercial photography and cinematic video production together as part of a unified creative process. Photography services include product photography, brand imagery, campaign visuals, and lifestyle photography, while video services range from commercials and promotional videos to brand storytelling and social media content.
By offering both photography and video within the same production framework, BERNARDSON ensures visual consistency across all platforms. Clients benefit from cohesive branding, efficient production scheduling, and a complete library of professional visual content that can be used across marketing campaigns, websites, and social media channels.
What makes Bernardson's multi-platform approach different?
Traditional studios shoot content in one format and expect you to adapt it for different platforms. This leads to cropped Instagram posts, awkward TikTok videos, and underperforming content.
We plan multi-platform optimization from the start. We shoot vertical (9:16 for Instagram Stories/TikTok), square (1:1 for Instagram feed), and widescreen (16:9 for YouTube/LinkedIn) simultaneously during production. Each platform gets content designed specifically for its format and audience behavior, typically increasing engagement rates 40-60% compared to repurposed content.
READY TO CREATE VISUAL CONTENT THAT PERFORMS?
Let’s build photography and video content designed for real business outcomes: brand growth, engagement, and measurable ROI across every platform.
