Cinematic Video Production, Commercial Photography
Aspet Manukyan is a New York City–based freelance photographer and videographer with over 15 years of experience providing video production, photography, aerial shooting, live streaming and post-production services. His work spans fashion, events, concerts, corporate projects, product shoots and more, offering flexible hourly-based production depending on equipment and project requirements.
While Aspet Manukyan offers versatile freelance videography and photography services for a wide range of projects, many brands and companies today require a full creative production partner capable of delivering cinematic brand storytelling, high-end commercial visuals and campaign-driven content designed for marketing and growth.
Bernardson is a New York City commercial photography and video production studio specializing in premium brand visuals, advertising campaigns and cinematic video production. We provide concept development, creative direction and high-end production designed for modern brands that need more than basic videography coverage.
If you’re searching for an Aspet Manukyan alternative in NYC that delivers commercial-level production and strategic brand storytelling, Bernardson offers a more advanced and scalable creative solution.
What Makes Bernardson Different
Video + Photography Integration
We combine cinema-grade video production with professional photography. Get brand films, product demos, training videos, social media content, corporate headshots, and event coverage from one team with seamless visual consistency across all deliverables.
Multi-Platform Content Strategy
We create platform-native content from day one. Every production includes vertical video for Instagram/TikTok, square for feeds, widescreen for YouTube, and optimized photography for each channel. Engagement rates typically increase 40-60% compared to repurposed content.
Trilingual Production Capabilities
Native production in English, French, and Spanish with offices across Montreal, Toronto, and Puerto Rico. Culturally authentic content with native-speaking crews and talent, not translations. Perfect for reaching Quebec, Canadian, and international markets.
Strategic ROI Approach
We start with business objectives, not cameras. Our process includes audience analysis, platform strategy, and performance tracking. Content becomes a measurable growth driver with clear ROI reporting and ongoing optimization.
Comprehensive Training & Educational Content
Beyond marketing content, we specialize in employee onboarding, e-learning modules, compliance training, and LMS-compatible educational videos. Professional instructional design that traditional photography studios don’t offer.
Partnership Model with Ongoing Support
We partner throughout the entire content lifecycle from strategy through distribution and performance optimization. You gain a visual content partner invested in long-term success with sustainable programs that evolve with your business.
Comprehensive Services Comparison
Both Aspe Manukyan and Bernardson deliver exceptional quality, but with different scopes. Here’s how our services compare:
Service Category
Aspe Manukyan
Bernardson
Videography
Freelance videography and hourly production
Cinematic commercial and brand video production
Photography
Event, fashion and general photography
Commercial, advertising and campaign photography
Video Editing & Color
Editing and color correction services
Cinematic post-production and storytelling edits
Aerial & 360 Services
Drone and 360° virtual tour production
Integrated campaign video and commercial visuals
Live Streaming
Multi-camera livestream production
Branded video content and event storytelling
Social Media Content
Photography for social media use
Platform-optimized video (Reels, TikTok, YouTube Shorts) + photography + content strategy + performance tracking (Vertical Video Ready)
Documentary & Storytelling
Photojournalism background, editorial reports, narrative photography
Long-form documentaries + mini-docs + behind-the-scenes features + photo essays (Cinema-Grade Video)
When to Choose Bernardson
Bernardson is the ideal choice when your visual content needs extend beyond photography alone:
USE CASE #1
You Need Both Photo and Video
Example: You’re launching a product line and need professional photography for e-commerce plus demo videos for social media and YouTube.
Bernardson Approach
We shoot both simultaneously with coordinated lighting and styling. One production day delivers complete assets optimized for all platforms.
USE CASE #2
You're Building a Content Program
Example: You need regular content including monthly social videos, quarterly updates, annual conference coverage, and ongoing team headshots.
Bernardson Approach
We establish a partnership with predictable workflows and content calendars. Our team understands your brand deeply and delivers consistently.
USE CASE #3
You Need Multilingual Content
Example: You’re expanding to French-speaking Quebec markets or Spanish-speaking international markets and need authentic multilingual content.
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Bernardson Approach
Native production in English, French, and Spanish with culturally appropriate messaging and talent. Authentic content for each market, not translations.
Quick Comparison at a Glance
Criteria
Aspe Manukyan
Bernardson
Primary Focus
Freelance videography and photography
Full-service video production + photography
Ideal For
Businesses, events, media teams and individuals needing flexible video/photo coverage
Businesses needing comprehensive visual content programs across video and photo
Services Offered
Event videography, photography, live streaming, aerial video, editing and retouching
Video production + photography + animation + strategic planning
Approach
Freelance production focused on efficient execution and flexible equipment setups
Strategic partner focused on ROI and business goals
Multi-Platform Capabilities
General video and photography suitable for events, social media and documentation
Platform-native video and photo (Instagram, TikTok, YouTube, LinkedIn optimization)
Typical Turnaround
Depends on project scope, equipment and hours booked
Video: 5-10 days; Photography: 3-5 days; Rush available
Analytics & Reporting
Professional photography delivery (reporting not applicable)
Built-in performance tracking, ROI measurement, optimization recommendations
Post-Delivery Support
Image retouching and client galleries
Ongoing optimization, distribution strategy, content repurposing, archive management
Best For
Events and flexible video shoots
Brand marketing, product launches, training programs, multi-platform content, ongoing partnerships
Why New York Businesses Trust Bernardson
Strategic First
Business objectives drive creative decisions. We align content with your goals and KPIs for measurable results.
Data-Driven Creative
Analytics inform every decision. We track performance and optimize with clear ROI reporting.
Multi-Platform Mastery
Platform-native content for every channel. Vertical for Instagram, square for feeds, widescreen for YouTube.
True Partnership
End-to-end support from strategy through distribution. Ongoing relationships focused on long-term success.
Agile Production
Fast turnarounds without sacrificing quality. Flexible approach responding quickly to trends and business needs.
Proven Track Record
11 years serving startups to Fortune 500. Viral success (25M views), TV production, diverse portfolio.
Frequently Asked Questions
How is BERNARDSON different from Aspet Manukyan?
Aspet Manukyan operates primarily as a freelance videographer and photographer, offering independent creative services for a variety of projects. Freelance professionals typically work on individual assignments such as event coverage, photography sessions, or single video productions. This model can be ideal for clients seeking flexible, project-based creative support delivered by a single professional or small team.
BERNARDSON, in contrast, is a full-service commercial production studio built specifically for brands, businesses, and organizations that require strategic visual content. Rather than focusing only on individual projects, BERNARDSON develops complete brand campaigns, cinematic video productions, and advertising visuals designed to support marketing and long-term brand growth. The studio provides structured planning, creative direction, and scalable production resources to ensure consistency and high production value across all content.
Does BERNARDSON offer video production?
Yes. BERNARDSON produces a wide range of professional video content including commercials, brand films, promotional videos, social media content, recruitment videos, and corporate storytelling. Each video project begins with a strategic planning phase to understand the client’s goals, target audience, and messaging. This ensures that the final production not only looks cinematic but also supports clear marketing and communication objectives.
Our video production process includes concept development, creative direction, filming, editing, and final delivery in formats optimized for digital platforms, advertising, and presentations. By combining cinematic quality with strategic storytelling, BERNARDSON helps brands create video content that captures attention, builds credibility, and drives engagement.
What makes Bernardson's multi-platform approach different?
Traditional studios shoot content in one format and expect you to adapt it for different platforms. This leads to cropped Instagram posts, awkward TikTok videos, and underperforming content.
We plan multi-platform optimization from the start. We shoot vertical (9:16 for Instagram Stories/TikTok), square (1:1 for Instagram feed), and widescreen (16:9 for YouTube/LinkedIn) simultaneously during production. Each platform gets content designed specifically for its format and audience behavior, typically increasing engagement rates 40-60% compared to repurposed content.
READY TO CREATE VISUAL CONTENT THAT PERFORMS?
Let’s build photography and video content designed for real business outcomes: brand growth, engagement, and measurable ROI across every platform.
