Studio Production + Full Video & Photography Execution
100 Sutton Studios has established itself as a well-known production space in New York City, offering large studio environments, cycloramas, podcast facilities, and event-ready stages for brands, agencies, and production teams. Their Brooklyn-based facility provides a professional environment for photo shoots, video productions, and live streaming projects that require dedicated studio infrastructure and technical setups. For many creative teams and agencies, access to high-quality studio space with built-in lighting, equipment, and flexible staging is an important part of executing large-scale productions efficiently.
However, many businesses today need more than just a production space — they need a full creative partner who can guide the entire process from concept to final delivery. Bernardson provides complete production services that combine creative strategy, video production, commercial photography, and post-production under one roof. Instead of coordinating multiple vendors for scripting, filming, editing, and distribution, companies can work with a single experienced team focused on delivering measurable results. From brand campaigns and corporate videos to social media content and product photography, Bernardson offers an integrated approach designed to help New York businesses create consistent, high-impact visual content across all platforms.
What Makes Bernardson Different
Video + Photography Integration
We combine cinema-grade video production with professional photography. Get brand films, product demos, training videos, social media content, corporate headshots, and event coverage from one team with seamless visual consistency across all deliverables.
Multi-Platform Content Strategy
We create platform-native content from day one. Every production includes vertical video for Instagram/TikTok, square for feeds, widescreen for YouTube, and optimized photography for each channel. Engagement rates typically increase 40-60% compared to repurposed content.
Trilingual Production Capabilities
Native production in English, French, and Spanish with offices across Montreal, Toronto, and Puerto Rico. Culturally authentic content with native-speaking crews and talent, not translations. Perfect for reaching Quebec, Canadian, and international markets.
Strategic ROI Approach
We start with business objectives, not cameras. Our process includes audience analysis, platform strategy, and performance tracking. Content becomes a measurable growth driver with clear ROI reporting and ongoing optimization.
Comprehensive Training & Educational Content
Beyond marketing content, we specialize in employee onboarding, e-learning modules, compliance training, and LMS-compatible educational videos. Professional instructional design that traditional photography studios don’t offer.
Partnership Model with Ongoing Support
We partner throughout the entire content lifecycle from strategy through distribution and performance optimization. You gain a visual content partner invested in long-term success with sustainable programs that evolve with your business.
Comprehensive Services Comparison
Both100 Sutton Studios and Bernardson deliver exceptional quality, but with different scopes. Here’s how our services compare:
Service Category
100 Sutton Studios
Bernardson
STUDIO & PRODUCTION FACILITIES
Large-scale professional production facility with multiple cyclorama studios, green screen stages, podcast rooms, theater space, and production offices designed for commercial shoots, film production, and brand campaigns.
Full-service production partner that secures and manages studio locations as needed while handling creative direction, filming, photography, and post-production for complete visual campaigns.
COMMERCIAL VIDEO PRODUCTION
Studio-based production support for commercials, music videos, editorial shoots, and branded content requiring dedicated filming space and technical infrastructure.
End-to-end commercial video production including concept development, scripting, filming, editing, and delivery for marketing, advertising, and digital campaigns.
BRAND & ADVERTISING CAMPAIGNS
Production environment and support for agencies and creative teams producing advertising campaigns, fashion shoots, and brand content.
Strategic brand storytelling, campaign production, marketing visuals, and multi-platform content designed to drive measurable business results.
Portrait & Branding Photography
Portraits and editorial-style personal branding imagery.
Corporate headshots, executive portraits, team photography, and brand identity visuals for businesses.
Video Production
Primarily photography-focused with fashion editorials, commercial photography, and portrait campaigns.
Full-service video production including brand films, promotional videos, interviews, and social media content.
Social Media Content
Photography for campaigns and editorial use.
Platform-optimized video (Reels, TikTok, YouTube Shorts) + photography + content strategy + performance tracking (Vertical Video Ready)
Business Strategy & ROI Focus
Creative and editorial photography expertise.
Strategy-driven content designed to support measurable business growth.
When to Choose Bernardson
Bernardson is the ideal choice when your visual content needs extend beyond photography alone:
USE CASE #1
You Need Both Photo and Video
Example: You’re launching a product line and need professional photography for e-commerce plus demo videos for social media and YouTube.
Bernardson Approach
We shoot both simultaneously with coordinated lighting and styling. One production day delivers complete assets optimized for all platforms.
USE CASE #2
You're Building a Content Program
Example: You need regular content including monthly social videos, quarterly updates, annual conference coverage, and ongoing team headshots.
Bernardson Approach
We establish a partnership with predictable workflows and content calendars. Our team understands your brand deeply and delivers consistently.
USE CASE #3
You Need Multilingual Content
Example: You’re expanding to French-speaking Quebec markets or Spanish-speaking international markets and need authentic multilingual content.
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Bernardson Approach
Native production in English, French, and Spanish with culturally appropriate messaging and talent. Authentic content for each market, not translations.
Quick Comparison at a Glance
Criteria
100 Sutton Studios
Bernardson
Primary Focus
Large-scale studio production and commercial shoots.
Full-service video production + photography
Ideal For
Agencies and brands needing professional studio space and production environments.
Businesses needing comprehensive visual content programs across video and photo
Services Offered
Studio rentals, commercial shoots, editorial production, and campaign support.
Video production + photography + animation + strategic planning
Approach
Studio-first production with technical facilities and equipment.
Strategic partner focused on ROI and business goals
Multi-Platform Capabilities
Production-ready spaces for commercial and editorial content.
Platform-native video and photo (Instagram, TikTok, YouTube, LinkedIn optimization)
Typical Turnaround
Timeline depends on production scope and studio bookings.
Video: 5-10 days; Photography: 3-5 days; Rush available
Analytics & Reporting
Production delivery without built-in performance analytics.
Built-in performance tracking, ROI measurement, optimization recommendations
Post-Delivery Support
Project-based completion after production delivery.
Ongoing optimization, distribution strategy, content repurposing, archive management
Best For
Commercial campaigns, fashion shoots, and large studio productions.
Brand marketing, product launches, training programs, multi-platform content, ongoing partnerships
Why New York Businesses Trust Bernardson
Strategic First
Business objectives drive creative decisions. We align content with your goals and KPIs for measurable results.
Data-Driven Creative
Analytics inform every decision. We track performance and optimize with clear ROI reporting.
Multi-Platform Mastery
Platform-native content for every channel. Vertical for Instagram, square for feeds, widescreen for YouTube.
True Partnership
End-to-end support from strategy through distribution. Ongoing relationships focused on long-term success.
Agile Production
Fast turnarounds without sacrificing quality. Flexible approach responding quickly to trends and business needs.
Proven Track Record
11 years serving startups to Fortune 500. Viral success (25M views), TV production, diverse portfolio.
Frequently Asked Questions
What is the main difference between 100 Sutton Studios and Bernardson?
100 Sutton Studios is primarily a production facility and studio rental space offering large sound stages, cyclorama studios, event spaces, and equipment rentals for productions. They also collaborate with production teams and agencies to support commercial shoots, brand campaigns, and media productions. Bernardson, by contrast, operates as a full-service video production and commercial photography company that manages projects from concept development to final delivery. Businesses that need a strategic creative partner, not just a studio space, typically work with Bernardson for complete production planning, filming, photography, editing, and marketing-ready deliverables.
Does Bernardson also work in professional studios like 100 Sutton?
Yes. Bernardson can film and photograph projects in professional studios across New York City, including large soundstage environments when required. Depending on the project scope, Bernardson either brings production to client locations or works within premium studio spaces to ensure the highest production quality. This allows clients to get the benefit of high-end studio production without needing to coordinate technical logistics themselves.
What is the main advantage of working with Bernardson long term?
The biggest advantage of working with Bernardson as a long-term creative partner is consistency and efficiency. Over time, we develop a deep understanding of your brand, visual style, and business objectives. This allows us to produce content more efficiently and maintain a cohesive look across all materials.
Instead of starting from scratch with each new project, long-term clients benefit from streamlined workflows, predictable timelines, and visuals that evolve alongside their brand. This partnership approach ultimately saves time, reduces costs, and delivers stronger marketing results over the long term.
READY TO CREATE VISUAL CONTENT THAT PERFORMS?
Let’s build photography and video content designed for real business outcomes: brand growth, engagement, and measurable ROI across every platform.
