Well after the initial plans are made and the footage has been captured by video production specialists, the time has come for the post-production process. Some simply call this editing, but this term is a bit misleading as post-production includes an array of different activities to get the final video looking perfect and polished.

4 Steps to Editing a Professional Video

What does video editing entail, anyway? A lot of different steps go into the creation of a finished video project.

1 – Choosing Footage – In order to make a corporate video, advertising video, or e-learning video, I start by producing all the gathered footage and clips to choose the ones that make the most sense for the finished project’s needs.

2 – Sourcing and Editing Audio – The next step involves choosing a soundtrack or background music, purchasing the rights to use it for your video, and attaching it to the editing program project. This step can also include configuring any captured audio from the people in the video, or removing extraneous sounds that snuck in during filming.

3 – Tweaking Pacing and Flow – Every clip must flow smoothly into the next, and every transition has to look polished and professional. This step also includes fixing the music or film pacing to go together well.

4 – Final Project Revisions – The last step of the post-production process involves looking back at the pre-production plan and what the client requested. I include nothing that was not included in the signed agreement, and make sure everything that was looks professional.
The editing or post-production part of commercial or advertising video production takes longer than actually filming it.

After all, this is the part that creates the final presentation that you can share with your target audience, existing customers and clients, or corporate team. Since it represents you and your brand, you want to make sure that the Montréal video production services you engaged has done an excellent job in every aspect of the process.

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