When people first think of video, most may consider it a visual type of medium. After all, people watch videos, and the graphics and clips used should convey the bulk of the information found within. However, people also listen to videos, which makes the audio a very important part of the whole production.
Practical Considerations for Quality Audio
How do you ensure that the audio in your video project has excellent quality? The first thing to do is hire a professional production team to handle it for you. They have the equipment and knowledge necessary to capture clear audio no matter what type of video you want them to create. If you have a clip you want included, make sure you use a high-quality microphone, recorded at an appropriate volume, and speak clearly throughout.
This is important because everyone who views your video must understand what you are saying, or must be able to identify the sounds and music in the background that also convey meaning. If anything sounds rough, unbalanced, or garbled, viewers will get the wrong idea about the professionalism of your brand.
Other Audio Quality Considerations
Besides proper volume levels and clarity, make sure that the quality of the content in your audio files is excellent, too. If you choose background music, invest in something that consists of more than just electronic noise. There are plenty of different styles of music out there that create different feelings, so there is a wide variety to choose from. Sound effects should be clear and not cartoonish unless you are creating that type of video. Audio of someone speaking must include clear information delivered without mumbling or excessive ums, ehhs, and ahhs.
Consider using a script and a quality voice actor to get a smooth and professional-sounding audio clip to use in your marketing video. No matter how intelligent your CEO may be, they may not have the perfect voice for production.