In this modern era of connectivity and information, people want a more personal connection to the brands they do business with. This makes video a very powerful medium because you can speak directly with your target audience and forge a more direct link. One of the best ways to do this is with a behind-the-scenes video.
Behind the Scenes of What?
If you run a business with a physical location, it makes sense to organize some type of video that shows the inner workings of the various functions you perform there. For example, a shop can show recorded footage of nighttime shelf stocking with a spokesperson talking about always bringing the best products to the customers. A software tech company may show programmers hard at work behind their computer screens. People like to get a glimpse into the “secret” inner workings of businesses based on either products or services.
Keep in mind that these should not be home-video-style films of people working. Your video production expert should ensure that everything looks interesting and professional at all times. Yes, if you have a casual workplace, you can certainly have some fun in the video and present a friendly face to your customers. However, the last thing you want is someone grumbling over their work or people acting up for the camera.
Behind-the-scenes videos may work better for organizations that actually perform a service to the public. When you create these videos it’s like giving your audience a backstage pass to their favorite show. They get to feel more connected to the company they do business with, and you get a chance to engage their interest even more. This is an excellent type of video production project to add to your repertoire of other marketing media.