The world is a big, wonderful, and highly diverse place, and it makes sense to target your marketing efforts accordingly. It does not matter if you run a global business or simply focus on your own country or region—people from all demographics exist everywhere. If you do not include diversity in your video production projects, you just might miss out on a huge section of consumers that are eager to hear what you have to say.
From a marketing standpoint, failing to create a video that appeals to a diverse audience could cause unexpected problems. Not only will you fail to engage the interest of people who may be very interested in buying your products or hiring you for a particular service, but you may find yourself roasted on social media for not being inclusive.
How to Ensure Appropriate Diversity in Your Professional Videos
In order to get the attention of multiple types of people, it makes sense to include them in your marketing messages. Of course, the vast majority of products and services suit people of all races, religions, genders, sexualities, and whatever other divisive description you can think of. So why not have people from different cultures in your marketing video? Why not use both women and men?
Simply using a diverse cast is not enough to truly be inclusive, however. It’s imperative to ensure that no part of the video is accidentally discriminatory. This includes paying attention to things like stereotypes, judgments, or false representations.
In today’s world, diversity does matter for your marketing videos. After all, unless you personally hold biases against certain groups of individuals, you’ll want to make sure everyone feels included and welcome to contact you for business purposes. Remember, inclusion is not a marketing tactic. It is a way of life.