To promote my video services I use multiple platforms along with accompanying creative campaign strategies. This means I often combine the different resources I have (social media, blogs, newsletters, networking events, etc) to complement my on-line promotions. As a video production and photo service I make sure to constantly integrate my photos and video in all my campaigns to regularly show new examples of my work.
My hardcopy portfolio is one of my most effective tools to promote my services. It’s very useful when I meet new clients and introduce my video and photo services. It’s a very “hands-on” tactile approach to have them physically experience real photos as opposed to only viewing them on screen.
My website showcases my online portfolio. Followers, friends and clients can see a large variety of my past projects and latest works. I also use the website to track the traffic and use that information to create custom campaigns.
I send out regular updates to my ever-growing email list to inform clients of upcoming events or finished projects.
Social media posts
I regularly post on social media using Instagram, Facebook, Twitter and LinkedIn.
Networking all the time
Attending launches, conferences, “5 a 7’s”, conventions and even festivals are a great way to meet new people and create potential business connections.
Creating my own networking events to showcase my services has also become a great way to attract potential clients and get recommendations from attendees after the event.