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My 2018-and-beyond-“To-Do List”

Most people make resolutions and goals at the beginning of the New Year but to be successful you constantly have to raise the bar – and that means new resolutions and goals every single day. Once I achieve one goal, I put more in front of me immediately because this is how business expands and grows. Let’s just say that my “To-Do-List” is a never ending exercise. We have just completed the rebranding of BLJ Films Inc. with a new...

Appealing to different clients

Technology businesses The technology arena is fast and ever-changing and its part of my job to constantly research the latest trends, aps, equipment and platforms, etc… so I can help my clients by using the best resources to promote their products. My clients also need to understand how I use things such as data tracking, social media strategy, email management and sales funnels to give them a targeted and maximum reach. Academic...

How do I market myself?

To promote my video services I use multiple platforms along with accompanying creative campaign strategies. This means I often combine the different resources I have (social media, blogs, newsletters, networking events, etc) to complement my on-line promotions. As a video production and photo service I make sure to constantly integrate my photos and video in all my campaigns to regularly show new examples of my work. Past Work My hardcopy...

How can you extend the life of “final” product videos and photos– to continually increase your business dollars and extend your reach?

Okay, so you’ve invested money to make a promotional video for your brand or your business. Now the work is done and you’ve posted your video on a variety of social media platforms. Following that, you get a couple of hundred thousand views, and thousands of likes and now the hoopla has died down. Has the “shelf life” for that project expired and now it’s done, finito, kaput? Of course not!!! If you are a service or product industry,...

My most successful video project to date

My most successful video project to date is a project that I did for popular food blogger and social media influencer – “Black Foodie” – Toronto’s Eden Hagos. I was asked to produce and edit three recipe-videos for all her social media platforms. The resulting videos were extremely well-received, racking up a huge amount of views and likes in a short period of time, as well as, immediate and valuable contract offers for “Black...

Do you have a complete portfolio of your work?

If you are looking for examples of my work, you will be able to find them on my online portfolio. There you will find a broad selection of my work (video and photos) This includes shoots from Ontario, Quebec, Mexico and Dubai and this is all available on my website at, my Instagram and Facebook account @bernardsoncom Let connect Facebook Instagram LinkedIn My...

Raw footage - Why is not a “given”, to get it along with the final cut.

One of my more popular “products” are two-minute short videos. They can be for broadcast advertising, a presentation for sales or an on-line You Tube demo, etc. Now when I shoot these videos it takes a lot of time to put the whole thing together. I have to do pre-production for the shoot, do the shoot and of course prepare the final edit just for those two “perfect” minutes. It can also take up as much as 20 to 30 gigs (of raw footage) on my...

Creating my first video networking and showcasing event

When it comes to shooting and editing videos – a lot of people are under the misconception that: “It’s super easy – and anyone can do it”. Most people have the basic equipment that includes; their smart phone and a free video editing program they downloaded off the net. However, that basic equipment only gives you a basic video. But what about when you really want to do a serious commercial, or pitch or a sharp, crisp, finally tuned end...