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Month: May 2019

How Does a Behind-the-Scenes Video Help Your Brand?

In this modern era of connectivity and information, people want a more personal connection to the brands they do business with. This makes video a very powerful medium because you can speak directly with your target audience and forge a more direct link. One of the best ways to do this is with a behind-the-scenes video. Behind the Scenes of What? If you run a business with a physical location, it makes sense to organize some type of video that...

Your Wants vs. Viewer Wants: Which One Is Best?

People who are already interested in your brand may have particular ideas about what videos they want to see next. Some may want you to describe a particular type of product or teach them how to use a certain new program. However, although it is a good idea to cater to the desires of your target audience, their ideas may not be as beneficial to your company as the ones you already have. Frequently repeated phrases like "The customer is always...

Create Helpful Videos to Attract a Bigger Audience

While many videos created to promote a particular company have more to do with marketing to people than providing them with valuable information, making sure your content is helpful actually helps you attract more clients. Not only does your video have a greater chance of being shared, but it also gives the viewer a more robust view of your brand. There are multiple types of helpful videos. Consider making one or more of the following to attract a...

The Importance of Quality Audio in Video Production

When people first think of video, most may consider it a visual type of medium. After all, people watch videos, and the graphics and clips used should convey the bulk of the information found within. However, people also listen to videos, which makes the audio a very important part of the whole production. Practical Considerations for Quality Audio How do you ensure that the audio in your video project has excellent quality? The first thing to...

Short and Sweet: Get to the Point for Powerful Videos

When people see a marketing video, one introducing a product or service, or any other type of video associated with their new favorite brand, they do not want to sit there for an hour as a spokesperson drones on or repetitive clips play over and over. Short and specific marketing videos can make more of an impact than excessively long ones. Follow these tips to create an impactful video that is short, affordable, and highly effective. 1 – Narrow...

Top Tips to Make a Video More Eye-Catching

Videos include a clever mixture of both audio and visual elements, but the primary interest comes from the eye-catching nature of the visual display. Remember that many people browse YouTube, social media, and other websites looking for information with their sound muted, so you need to use visual clues to really grab their attention. How do you do this effectively from the start? Choose Footage with a Lot of Motion People's eyes are drawn to...

Your Guide to Understanding Video Budgets

How much does it cost to have a professional video produced? That's a bit like asking how heavy a rock is. Rocks can be tiny pebbles or huge boulders, and videos may be short, inexpensive teaser clips or much longer, detailed productions with many elements. Understanding a video budget entails consideration of all the different parts and processes that go into videos. Of course, the professional team you hire will give you a detailed description...

Does Diversity Matter in Video Production Projects?

The world is a big, wonderful, and highly diverse place, and it makes sense to target your marketing efforts accordingly. It does not matter if you run a global business or simply focus on your own country or region—people from all demographics exist everywhere. If you do not include diversity in your video production projects, you just might miss out on a huge section of consumers that are eager to hear what you have to say. From a marketing...