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Month: December 2018

How can you extend the life of “final” product videos and photos– to continually increase your business dollars and extend your reach?
10/12/2018

Okay, so you’ve invested money to make a promotional video for your brand or your business. Now the work is done and you’ve posted your video on a variety of social media platforms. Following that, you get a couple of hundred thousand views, and thousands of likes and now the hoopla has died down. Has the “shelf life” for that project expired and now it’s done, finito, kaput? Of course not!!! If you are a service or product industry,...

How do I market myself?
10/12/2018

To promote my video services I use multiple platforms along with accompanying creative campaign strategies. This means I often combine the different resources I have (social media, blogs, newsletters, networking events, etc) to complement my on-line promotions. As a video production and photo service I make sure to constantly integrate my photos and video in all my campaigns to regularly show new examples of my work. Past Work My hardcopy...

Appealing to different clients
10/12/2018

Technology businesses The technology arena is fast and ever-changing and its part of my job to constantly research the latest trends, aps, equipment and platforms, etc… so I can help my clients by using the best resources to promote their products. My clients also need to understand how I use things such as data tracking, social media strategy, email management and sales funnels to give them a targeted and maximum reach. Academic...

My 2018-and-beyond-“To-Do List”
10/12/2018

Most people make resolutions and goals at the beginning of the New Year but to be successful you constantly have to raise the bar – and that means new resolutions and goals every single day. Once I achieve one goal, I put more in front of me immediately because this is how business expands and grows. Let’s just say that my “To-Do-List” is a never ending exercise. We have just completed the rebranding of BLJ Films Inc. with a new...

Do you have a complete portfolio of your work?
10/12/2018

If you are looking for examples of my work, you will be able to find them on my online portfolio. There you will find a broad selection of my work (video and photos) This includes shoots from Ontario, Quebec, Mexico and Dubai and this is all available on my website at bernardson.com, my Instagram and Facebook account @bernardsoncom Let connect Facebook Instagram LinkedIn My...

My most successful video project to date
10/12/2018

My most successful video project to date is a project that I did for popular food blogger and social media influencer – “Black Foodie” – Toronto’s Eden Hagos. I was asked to produce and edit three recipe-videos for all her social media platforms. The resulting videos were extremely well-received, racking up a huge amount of views and likes in a short period of time, as well as, immediate and valuable contract offers for “Black...

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